You read that right. Mashup Camp -- the world's official unconference for the mashup community -- is coming to Europe's heart of technology innovation: Dublin, Ireland. Spanning November 10-12 2007, Mashup Camp founders David Berlind and Doug Gold invite you to join them for three days of mashup programming classes, some incredible keynote speakers, unconference style discussions (where the content is for you, by you), mashup contests with great prizes (including a brand new MacBook Pro), and of course a night out to celebrate Mashup Camp's first trip across the Atlantic.
The mashup style of software development is so quickly overtaking the Internet that it won't be long until it is represents the largest software ecosystem to have ever existed in the technology industry. Looking back over the software industry's history, software ecosystems such as Microsoft's Windows1, Sun's Java2, and the World Wide Web have resulted in huge opportunities to independent software developers, large software vendors, end users, and the venture capital community. But as big as they were, the mashup ecosystem will be bigger. That's because, to the extent that developers rely on application programming interfaces to do much of their heavy lifting, the API component of the mashup ecosystem is completely open.
In other words, the possibilities in terms of the APIs that are or will be made available to developers are limitless. Unlike with operating system, no one is in charge of what APIs can get into "the system" and no one can deny a new API entry. This alone is drawing developers in droves. Additionally, since the Web browser is the primary target user interface for mashups, the mashup ecosystem represents the easiest way for those developers to reach the largest audience (again, representing huge opportunity) through the most widely deployed platform on the planet.
So, clearly, mashup camp is for developers. Not only is it for developers who are already familiar with the mashup approach to software development, it's for any developer or non-developer who wants to break into the ecosystem in hopes of leveraging the huge and largely untapped opportunity it represent. Likewise, if you're a technology provider that has something to offer mashup developers such an API or APIs or special tools that make it easier to develop mashups.
Who else should come? Judging by our previous Mashup Camps in the United States, there's a large class of observers who come away with all sorts of ideas, contacts, and in some cases, business as a result of attending Mashup Camp. Given the opportunity that Mashup Camp represents, venture capitalists who are looking for the next big thing to be investing in should look no further. IT executives who are looking to get an idea of why the mashup ecosystem matters to them and how it can revolutionize the software lifecycles and total cost of ownership within their organizations should come. And, the press and bloggers -- particularly those who are looking to give their audiences a leg up on the hottest software ecosystem to arrive on the scene in years -- are obviously invited to come, engage, report, blog, photograph, and video tape.
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